Own your name.
Prove your sponsorships.
Numinal builds the official digital homes for PGA Tour players and runs owned, earned and paid media for brands with revenue targets. Both sides of a sponsorship, one set of numbers.
Official player stores. Search and AI ownership. Sponsorship audits.
What we do
Three services, one idea. The athlete owns what carries their name, and the brand can prove what it paid for.
Official Stores for Professional Athletes
A player’s own site and store with his authorized equipment feed, so searches for their name and bag land on a page they control. Built in about ten business days and cleared with their sponsors before launch.
Coming soon →
Name Equity, the Search & AI Ownership Program
A roadmap and a twelve-month program that make a player’s official pages the answer on Google, Bing and in AI assistants, with a quarterly report that shows what their name drives for each sponsor.
Coming soon →
Sponsorship Audits & Activation
For brands: what a sponsorship is worth, measured, then activated across owned, earned and paid media so the result shows up in pipeline.
The agency model is broken. So we designed a new one.
Numinal works on both sides of a sponsorship. We build and run the athlete’s digital property, and we run the brand’s media and measurement. Few agencies do both, and it is why our numbers match.
Free, within two business days
What is your name worth in search?
Searches for a player’s name and “what’s in the bag” usually land on sites that earn from them, and the player gets nothing back. The Search Ownership Snapshot shows who ranks for your name, who earns from it, where Google’s AI answers and ChatGPT pull from, and the three fixes that matter most. One page, for athletes, agents and the people who run their brands.
We use this only to build your snapshot.
Trusted by athletes and brands across the globe
Numinal’s Core Digital Marketing services as well as the AI-Powered Marketing and Data Insights transform golf clubs into premier destinations, fostering unmatched growth, engagement and market leadership.
We specialize in a suite of comprehensive marketing solutions tailored to the golf industry.
From enhancing the marketability of athletes to maximizing partnership values for brands, our services are designed to elevate your presence in the competitive golf landscape.
Real-life results
We generate results for our clients
$5.5M
PIP Payout
“Working with Numinal has been a game changer for me and my career. They are full of ideas and have been proactive from day one since we started the campaign.”
Xander Schauffele, Gold Medalist Tokyo 2020, #6 Golfer world-wide
$850K
Storefront revenue in eight months
Descente storefront on Xander Club, built and run by Numinal. This storefront was built to test certain products that are not available on the US market for Xander’s sponsor Descente – this test included the complete ecommerce buildout and testing advertising strategies to increase sales.
1.2M
Sponsorship Evaluation
“Numinal has helped us analyze athlete sponsorships. They helped us adapt a data-driven approach that measures our brands and athletes exposure on and off screen, on social media and relevant publications worldwide.”
Joerg Meyer, Puma
Resources for Athletes & Brands
